It's chock full of info on how you can unleash the best, most confident version of yourself. How to get confidence, respect, control, and women. How to become more charismatic, and a master at social communication. Much more. There is something for everyone here.
If you want a taste of the type of material that's contained in the book, check out my blog: http://innerbadass.com
Just to let you know, this book is one-of-a-kind. It is not your traditional "pick-up artist" ebook (although those are what inspired me to write it), but rather a more natural approach to bringing out the best version of yourself. I highly encourage you to get it, you won't be disappointed.
On a side note, Mike Hussle is writing a book as well, called "Austerity", and it's very good. I'm reading the draft now; you'll want to get your hands on that one when it comes out as well.
I actually laughed, because I just glanced at the blog post you linked too really fast and then had to go back and re-read it after I thought you were actually telling guys to be ridiculously feminine.
Austerity's definitely going to be great guys. When it comes out I'm pretty sure they're going to give me the nobel prize or something.